It was in the early 1990s when two students in Vienna, Austria, discovered a small enigmatic Russian camera, the Lomo Kompakt Automat, and started a new style of artistic experimental photography of unorthodox snapshots. In the blink of an eye the Lomographic message spread around the planet and people from North to South were screaming for Lomo LC-A’s.
So they hopped on a plane, flew to St. Petersburg and negotiated a contract for the worldwide distribution of this fantastic little camera. Then everything happened quickly for Lomography. We set up the 10 golden rules as our guiding principals, held numerous exhibitions, world congresses, parties and events.